Investor Personal Branding

Your personal brand is a direct way to raise your firm above the noise and bring your ideal founders through your door.

From an experienced professional, to a formidable brand.

On paper, investment funds all have similar offerings: financing and value-add for a stake. Your greatest chance at authentically differentiating yourself before that first meeting is developing your personal brand and becoming a thought leader in your category. That’s where I come in.

Identify Your
Secret Source

We articulate why you are positioned to be the partner of your founders’ dreams.

Craft Meaningful Content

I create powerful and valuable content in your curated voice.

Distribution for Impact

You get published where it matters most to your audience.

Where my words have been featured

My Services

I craft custom solutions to ensure your voice is heard, appreciated, and remembered.

  • Establishing your goals, tone of voice, target audience, area of expertise, and content channels for greatest impact.

  • Thought-provoking and valuable long-form pieces that your audience will connect with, learn from, and remember. Published on blog, newsletters, or placed in external media outlets.

  • Getting your words published in local and global media outlets, establishing authentic authority in your domain.

  • LinkedIn profile management and meaningful post writing, keeping you top-of-mind for the right reasons.

We consistently track the effects our work has on your target audience and business goals, iterating and ensuring quantifiable impact.

A bit about me

I have worked as a discreet opinion influencer in a private intelligence firm where I learned the unbridled power of quality narratives.

I have led content and communications at F2 Venture Capital where I curated and managed the brands of the partners and fund.

Most recently, I worked at monday.com, executing strategic content and comms for the Office of the CEO, where I learned how the most brilliant founders operate and interact with investors.

Collecting these experiences has finely tuned my expertise: Identifying differentiators, capturing them through content, and strategic distribution, and ensuring they leave a profound and targeted impact.

about me

“Yaffa was the one to crystallize my professional image and unique tone of voice after years of working in the industry. She is my go-to and has the final say with everything related to my positioning and personal branding, A to Z.”

Former Partner @ Venture Capital Fund

“Yaffa brings her full self to her work. Her positive energy, polished expertise, and hard work come together to deliver exceptional results to whoever is lucky enough to work with her. She is able to adapt herself to work with diverse clients and adapt strategy and style to whatever the situation calls for.”

Partner @ Venture Capital Fund

“Yaffa is the best writer I've ever met, by far. With her unparalleled ability to quickly comprehend and master different professional domains, she was able, to beautifully craft a text describing minute issues, as if she spent her all adult life being the CNN's designated correspondent..”

Head of Strategy @ Private Intelligence Firm